Your Privacy Matters to ad44
At ad44, protecting the personal data of every player is a fundamental responsibility — not an afterthought. This Privacy Policy explains clearly what information we collect, why we collect it, how we use it, and the rights you hold over your own data.
How ad44 Handles Your Data
Six core principles guide every decision ad44 makes about the collection, use, and storage of your personal information.
Minimal Collection
ad44 collects only the personal data that is genuinely necessary to provide you with a safe, functional, and compliant betting and gaming experience. We do not harvest data beyond what serves a clear and legitimate purpose.
Full Transparency
We tell you exactly what data we collect, why we collect it, and how long we keep it — before we collect it . There are no hidden data practices at ad44. This Privacy Policy is written in plain English so that every player can understand it.
Robust Security
All personal data transmitted between your device and the ad44 Platform is protected by 256-bit SSL encryption. Our servers employ industry-standard firewalls, access controls, and intrusion detection systems to safeguard your information.
Your Rights First
As an ad44 player, you have the right to access, correct, and request deletion of your personal data at any time. We respect and honour these rights, and our support team is available around the clock to assist with any data-related requests.
No Third-Party Sales
ad44 never sells, rents, or trades your personal data to third-party advertisers, data brokers, or marketing firms. Your information exists to serve your experience on the ad44 Platform — nothing else.
Defined Retention
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. Once data is no longer needed, it is securely deleted or anonymised.
Table of Contents
1. Introduction 2. Who We Are 3. Data We Collect 4. How We Collect Data 5. How We Use Your Data 6. Legal Basis for Processing 7. Data Sharing 8. Data Retention 9. Data Security 10. Your Rights 11. Cookies & Tracking 12. Protection of Minors 13. International Transfers 14. Changes to This Policy 15. Contact Us1 Introduction
This Privacy Policy ("Policy") describes how ad44 ("ad44", "We", "Us", "Our") collects, uses, stores, shares, and protects the personal information of individuals ("You", "Player", "User") who access or use the ad44 Platform, available at https://ad44.io and all associated subdomains, applications, and services (collectively, the "Platform").
ad44 is committed to handling your personal data with care, integrity, and full transparency. We understand that trust is the foundation of the relationship between a player and their platform, and we take that responsibility seriously. This Policy is designed to be clear, accessible, and written in plain English — not buried in legal jargon — so that every player from Dhaka to Chittagong, Sylhet to Cox's Bazar, can fully understand how their data is managed.
This Policy should be read alongside ad44's Terms & Conditions and our Responsible Gaming page, both of which form part of the overall agreement governing your use of the Platform.
2 Who We Are
ad44 is an online betting and casino platform operating at https://ad44.io, designed and maintained for players based in Bangladesh. ad44 offers a range of services including sports betting (with a primary focus on cricket, including BPL and T20 World Cup markets), live dealer casino games, slot games from providers such as Pragmatic Play, Evolution Gaming, and Microgaming, as well as virtual casino experiences and games such as Teen Patti.
For the purposes of this Privacy Policy, ad44 acts as the data controller — meaning we are the entity responsible for determining the purposes and means of processing your personal data. Where we engage third-party service providers to assist in processing data on our behalf, those parties act as data processors under our instruction and are bound by appropriate data processing agreements.
If you have any questions about who controls your data or wish to exercise any of your data rights, please contact us at [email protected].
3 Data We Collect
ad44 collects several categories of personal data from players. The specific data collected depends on the nature of your interaction with the Platform. The categories are as follows:
3.1 Identity Data
- Full legal name (as it appears on your National Identity Card or passport)
- Date of birth (used to verify you are 21 years of age or older)
- Gender (optional, for personalisation purposes)
- Photograph or scan of government-issued identity document (for KYC verification)
3.2 Contact Data
- Email address (registered email used for account communications)
- Mobile phone number registered in Bangladesh
- City or district of residence (e.g., Dhaka, Chittagong, Rajshahi, Sylhet, Khulna)
3.3 Financial Data
- Mobile wallet account details: bKash, Nagad, Rocket, or Upay account numbers
- Bank account details (where applicable, for bank transfer transactions)
- Masked card details for Visa and Mastercard transactions (full card numbers are never stored by ad44)
- Transaction history including deposits, withdrawals, and bet settlements
3.4 Technical Data
- IP address and approximate geolocation at the time of login and key transactions
- Device type, operating system, and browser version
- Unique device identifiers
- Session logs including login timestamps and session durations
3.5 Behavioural and Usage Data
- Games played, bets placed, bet amounts, and game outcomes
- Pages visited on the Platform and navigation patterns
- Search queries made within the Platform
- Responsible gaming tool usage (e.g., deposit limit settings, self-exclusion requests)
3.6 Communications Data
- Support ticket content and chat transcripts with the ad44 support team
- Email correspondence sent to or received from ad44
- Feedback and survey responses voluntarily submitted by you
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity | Name, date of birth, NID scan | Account registration, KYC verification, age check |
| Contact | Email, phone number, city | Account communications, support, notifications |
| Financial | bKash number, transaction history | Deposit/withdrawal processing, fraud prevention |
| Technical | IP address, device ID, session logs | Security monitoring, fraud detection, compliance |
| Behavioural | Games played, bets placed | Platform improvement, responsible gaming monitoring |
| Communications | Support transcripts, emails | Customer service, dispute resolution |
4 How We Collect Data
4.1 Directly From You
The majority of the personal data ad44 holds about you is provided directly by you during the following interactions:
- Completing the account registration form on the Platform
- Submitting KYC verification documents upon request
- Making a deposit or requesting a withdrawal
- Contacting our support team via email or live chat
- Completing a profile update or account settings change
- Participating in a survey or providing feedback voluntarily
4.2 Automatically Through Platform Use
When you access and use the ad44 Platform, certain technical and behavioural data is collected automatically through our systems, server logs, and cookies. This includes your IP address, browser type, device details, pages visited, games played, and session duration. This data is collected passively and does not require any active input from you.
4.3 From Third-Party Service Providers
In limited circumstances, ad44 may receive personal data about you from trusted third-party service providers, including:
- Payment processors such as bKash, Nagad, Rocket, Upay, and card network partners — who may confirm transaction status and account details for the purpose of processing your financial transactions.
- Identity verification providers — who may assist in confirming the authenticity of identity documents you have submitted as part of the KYC process.
- Fraud detection services — who may provide risk signals associated with specific IP addresses, devices, or behavioural patterns to help ad44 identify and prevent fraudulent activity.
5 How We Use Your Data
ad44 uses your personal data only for the following specific, legitimate purposes:
- Account management: To create, maintain, and manage your ad44 player account, including enabling secure login and account recovery.
- Age and identity verification: To confirm that you meet the minimum age requirement of 21 years and that your identity is genuine, in compliance with responsible gaming obligations.
- Payment processing: To process your deposit and withdrawal transactions via your chosen payment method (bKash, Nagad, Rocket, Upay, Visa, or Mastercard) accurately and securely.
- Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, money laundering, multi-accounting, and any other activities that violate ad44's Terms & Conditions or applicable law.
- Responsible gaming: To monitor your gaming activity for signs of problem gambling, to apply the self-limits and self-exclusion measures you have set, and to fulfil our duty of care obligations.
- Customer support: To respond to your queries, complaints, and support requests promptly and effectively.
- Platform improvement: To analyse aggregated usage patterns, game performance data, and player feedback in order to improve the quality and reliability of the Platform.
- Legal and regulatory compliance: To comply with applicable laws, respond to lawful requests from regulatory bodies or law enforcement agencies, and maintain records required by law.
- Communications: To send you transactional communications such as deposit confirmations, withdrawal notifications, and account security alerts. We may also send you relevant promotional communications about ad44 offers and bonuses — you can opt out of marketing communications at any time by contacting [email protected].
6 Legal Basis for Processing
ad44 processes your personal data on one or more of the following legal grounds:
- Contractual necessity: Processing is necessary to perform the contract we have with you — specifically, to provide the betting and gaming services you have registered for, process your financial transactions, and manage your account.
- Legal obligation: Processing is necessary for ad44 to comply with applicable legal and regulatory requirements, including anti-money laundering (AML) obligations, identity verification requirements, and record-keeping mandates.
- Legitimate interests: Processing is necessary for the purposes of ad44's legitimate business interests, including fraud prevention, platform security, responsible gaming monitoring, and service improvement — provided those interests are not overridden by your fundamental rights and freedoms.
- Consent: Where we rely on your consent as the legal basis for processing (for example, for optional marketing communications), you have the right to withdraw that consent at any time without detriment to your account or services.
7 Data Sharing
ad44 does not sell, rent, or trade your personal data. We share your data only in the following limited and necessary circumstances:
7.1 Payment Service Providers
To process your deposits and withdrawals, ad44 shares the minimum necessary financial and identity data with your chosen payment service provider (bKash, Nagad, Rocket, Upay, or your card network). These providers operate under their own privacy policies and are bound by applicable financial regulation.
7.2 Game Providers
The games available on the ad44 Platform are supplied by certified third-party providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. When you play their games, a session token and pseudonymous player identifier are passed to the game provider's systems to enable gameplay. These providers do not receive your full identity data and are bound by data processing agreements with ad44.
7.3 Identity Verification Partners
To fulfil our KYC obligations, ad44 may engage specialist identity verification service providers who assist in authenticating the documents you submit. These providers process your identity data strictly under instruction from ad44 and for no other purpose.
7.4 Legal and Regulatory Authorities
ad44 may disclose your personal data to law enforcement agencies, regulatory authorities, or courts where we are legally required to do so, or where disclosure is necessary to protect the rights, property, or safety of ad44, our players, or the public. We will only make such disclosures to the extent required or permitted by applicable law.
7.5 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or part of ad44's business, your personal data may be transferred to the acquiring entity as part of the transaction. You will be notified of any such transfer and of any material changes to this Privacy Policy that result from it.
8 Data Retention
ad44 retains your personal data for as long as is necessary to fulfil the purposes described in this Policy, or as required by applicable legal, regulatory, or contractual obligations. The following general retention periods apply:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Contractual obligation, legal compliance |
| KYC / identity documents | 5 years from date of verification | Regulatory and AML requirements |
| Transaction records | 7 years from transaction date | Financial record-keeping requirements |
| Betting and gaming history | 5 years from last activity | Dispute resolution, responsible gaming monitoring |
| Support communications | 3 years from closure of support ticket | Quality assurance, dispute resolution |
| Technical logs (IP, session) | 12 months from log creation | Security monitoring, fraud investigation |
| Marketing preferences | Until opt-out or account closure | Consent management |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with you. Where anonymised data is retained for analytical purposes (e.g., aggregate platform usage statistics), it no longer constitutes personal data and is not subject to this Policy.
9 Data Security
ad44 implements comprehensive technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security infrastructure includes:
- 256-bit SSL/TLS encryption on all data in transit between your device and the ad44 Platform.
- Encryption at rest for sensitive data fields including identity documents, financial account numbers, and passwords (which are stored as salted cryptographic hashes — never in plain text).
- Access controls enforcing the principle of least privilege: only ad44 staff with a genuine need to access specific data categories are granted that access, and all access is logged.
- Regular security audits and penetration testing conducted by independent security professionals to identify and remediate vulnerabilities proactively.
- Intrusion detection systems monitoring Platform traffic in real time for anomalous patterns that may indicate a security incident.
- Incident response procedures that enable ad44 to identify, contain, and respond to data security incidents promptly, and to notify affected players where required by applicable law.
10 Your Rights
As a player whose personal data is processed by ad44, you hold the following rights in relation to your personal information. To exercise any of these rights, please contact us at [email protected] with your full registered name and account reference number. We will respond within 30 days of receiving your request.
10.1 Right of Access
You have the right to request a copy of all personal data that ad44 holds about you, along with information about how it is used, where it came from, and with whom it has been shared. We will provide this information in a clear, structured format.
10.2 Right to Rectification
If any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it without undue delay. We may need to verify the accuracy of the new data you provide us before making the correction.
10.3 Right to Erasure
You have the right to request that ad44 delete your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (and no other legal basis applies), or where the data has been unlawfully processed. Please note that this right is subject to exceptions — in particular, ad44 is required by law to retain certain records (such as KYC documents and financial transaction history) for specified minimum periods, and those records cannot be deleted on request during the mandatory retention period.
10.4 Right to Restrict Processing
You have the right to request that ad44 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or while an objection to processing is being considered. During a restriction period, we will continue to store your data but will not actively process it beyond what is legally required.
10.5 Right to Data Portability
Where processing is based on your consent or on a contract, and where processing is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format. You may also request that this data be transferred directly to another data controller where technically feasible.
10.6 Right to Object
You have the right to object to the processing of your personal data where ad44 relies on legitimate interests as the legal basis for that processing. You also have the right to object to processing for direct marketing purposes at any time — and where you do so, we will cease such processing immediately without the need to provide any justification.
10.7 Right to Withdraw Consent
Where processing is based on your consent (for example, for receiving promotional communications), you may withdraw that consent at any time by contacting [email protected]. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to the withdrawal.
11 Cookies & Tracking
The ad44 Platform uses cookies and similar tracking technologies to deliver core functionality, maintain session state, prevent fraud, and analyse usage patterns. A "cookie" is a small text file stored on your device by your web browser when you visit the Platform.
11.1 Types of Cookies Used
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Enable core Platform functions: login sessions, account access, security tokens, and payment flow state management. | No — disabling these will prevent the Platform from functioning correctly. |
| Functional | Remember your language preference, display settings, and last-used game or category. | Yes — disabling these may reduce personalisation. |
| Analytical | Collect anonymised data about how players use the Platform to help us identify improvements and fix issues. | Yes — contact [email protected] to opt out. |
| Security | Detect and prevent fraudulent login attempts, bot activity, and account takeovers. | No — these are required for the safety of your account. |
11.2 Managing Cookies
You can control and manage cookies through your browser settings. Most modern browsers allow you to view, block, or delete cookies stored on your device. Please note that blocking strictly necessary or security cookies will impair your ability to use the ad44 Platform. For detailed instructions on managing cookies in your specific browser, refer to your browser's help documentation.
ad44 does not use cookies to serve third-party advertising or to track your activity across other websites. Our cookies operate exclusively within the ad44 Platform domain.
12 Protection of Minors
The ad44 Platform is strictly for adults aged 21 years and above. We do not knowingly collect, store, or process personal data from any individual under the age of 21. Age verification is a mandatory step in the account registration process, and additional identity document checks may be required before any deposits, withdrawals, or gameplay are permitted.
If you are a parent or guardian and believe that a person under 21 in your care has registered on the ad44 Platform, please contact us immediately at [email protected]. We will investigate the matter as a priority and take the appropriate action without delay.
For additional guidance on protecting young people from online gambling harm, please visit our Responsible Gaming page.
13 International Transfers
ad44 is operated from and primarily serves players in Bangladesh. In certain circumstances, your personal data may be transferred to or processed by our service providers in jurisdictions outside Bangladesh — for example, where a game provider's servers or an identity verification partner's infrastructure is hosted in another country.
Whenever ad44 transfers personal data internationally, we take appropriate steps to ensure that such transfers are carried out in compliance with applicable data protection standards. These steps may include entering into data processing agreements with the relevant service providers that incorporate appropriate contractual safeguards, and ensuring that the recipient jurisdiction provides an adequate level of data protection.
ad44 will never transfer your personal data to a jurisdiction or recipient that we have reason to believe is unable to protect it adequately. If you have concerns about international transfers of your data, please contact us at [email protected].
14 Changes to This Policy
ad44 reserves the right to update, amend, or replace this Privacy Policy at any time. Changes may be made to reflect updates in applicable law, changes to our data processing practices, the introduction of new services or features on the Platform, or improvements to the clarity and accuracy of this document.
When we make material changes to this Policy, we will notify you by posting the updated Policy on the Platform with a revised "Last Updated" date, and we may also send you a notification via your registered email address. We encourage you to review this Policy periodically to stay informed about how ad44 protects your data.
Your continued use of the Platform after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any changes to this Policy, you should cease using the Platform and contact [email protected] to request account closure.
15 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way ad44 handles your personal data, please do not hesitate to get in touch with our dedicated privacy and support team. We are committed to addressing all privacy-related enquiries promptly and thoroughly.
Email: [email protected]
Subject Line: Please use "Privacy Policy Enquiry" or "Data Rights Request" as the subject line so that your message is routed to the correct team without delay.
Response Time: We aim to acknowledge all privacy-related enquiries within 5 business days (Bangladesh Standard Time, UTC+6) and to provide a full response within 30 calendar days. For urgent matters such as suspected unauthorised access to your account, our security team operates around the clock and will prioritise your request.
For account-related support, game queries, or payment issues, please also use the same email address — our support team handles all player enquiries from a single contact point to make things as straightforward as possible for players across Dhaka, Chittagong, Sylhet, Rajshahi, Khulna, Barisal, Rangpur, Mymensingh, and the rest of Bangladesh.
Start Playing Safely on ad44
Now that you know how ad44 protects your data, explore our games, review our FAQ, or log in to your account and start your next session.